That’s where the Breast Cancer Fund’s Prevention Is Power campaign comes in.

Prevention Is Power is the Breast Cancer Fund’s October public education and engagement campaign poised to reach millions with the message of prevention and to share practical information about reducing exposure to toxic chemicals and making smarter choices as consumers. The overarching message is that you have the power to protect yourself, your friends, your family and your community from breast cancer; that there are simple things you can do every day to reduce your risk; and that you can take action to call for safer products from companies and smarter laws from elected officials.

Quick Facts for Awareness in October and Beyond

• Today in the United States, a woman’s lifetime risk of developing breast cancer is an alarming 1 in 8.

• Fewer than 10 percent of women with breast cancer has a genetic history of the disease

• Over half of all breast cancers cannot be attributed to traditional risk factors such as family history, genetics, smoking and obesity.

• A compelling body of scientific evidence links breast cancer to the chemicals in our everyday environment—chemicals in our food, our products, our air and our water.

• More than 80,000 synthetic chemicals are registered for use in the United States; fewer than 10 percent have ever been fully tested for their health effects.