The road to relaxation begins on July 16 when Tommy Bahama starts a petition to rally all like-minded individuals to make National Relaxation Day an official holiday by signing the petition online at www.TommyBahama.com   or any of the Tommy Bahama retail stores and restaurants across the country.  Sign-ups to the petition via smartphones and tablets are also encouraged via the company’s mobile-optimized site.  The campaign runs through August 15^th.  It’s never been easier to fight for your right to relax!

“At Tommy Bahama we strive to make sure relaxation doesn’t become a lost art,” said Rob Goldberg, Senior Vice President of Marketing. “Tommy Bahama was founded on the concept of a slowed-down, relaxed approach to life. We believe that now more than ever, people need to take time to unwind and we’re proud to be at the forefront of this campaign.”    

Those who sign up will join a chorus of others seeking to celebrate their right to relax; they’ll also be entered in a drawing to win a variety of prizes, including the grand prize...the chance to sail away on a 14-day Hawaiian cruise for two, courtesy of Princess Cruises.  Winners of the “Cruise into Relaxation with Tommy Bahama” will also receive a $3,000 Tommy Bahama gift card and just to get the relaxation started a $1,000 on-board credit good for posh perks like, spa services, shore excursions and more.

During the National Relaxation Day campaign, visitors to www.TommyBahama.com will also have the chance to participate in weekly giveaways of $50 gift cards simply by submitting a short story with a relaxation theme. Each week will feature different themes, including sunsets, friends and family enjoying Tommy Bahama products and exotic ports of call.  On August 15, the company will also be hosting National Relaxation Day-themed events at Tommy Bahama retail stores and restaurant locations nationwide that will include food, drinks and a relaxed vibe...of course.  Finally, a campaign where everyone is a winner!