Sharon.com

You are here: Home More Entertainment Selena Gomez to Partner with Case-Mate to Launch New Global Marketing Campaign

Selena Gomez to Partner with Case-Mate to Launch New Global Marketing Campaign Featured

26 Jul

Actress, singer and entrepreneur Selena Gomez is partnering with Case-Mate as a part of its upcoming “Right Case, Right Occasion” marketing campaign. Gomez will showcase Case-Mate's line of fashion-forward smartphone and tablet cases in an integrated marketing campaign that will include broadcast, digital, and social media-based programming.

 

Case-Mate is the international design company known for creating fashion-forward accessories that protect, adorn, and enhance mobile technology. The upcoming integrated marketing campaign will feature a powerful roster of fashionable, celebrity trend-setters who will inspire Millennials to outfit their smartphones and tablets with cases that complement their various styles and individual personalities.

“Fashion has become a huge part of my life, and I want to share this experience with all of my fans,” said SelenaGomez. “I’m really excited about partnering with Case-Mate; they have so many stylish and beautiful cases that I can switch out and use to accessorize any outfit.”

Over the past several years, Selena has built a successful apparel line, Dream Out Loud, at Kmart and recently launched a fragrance line. The fun-loving superstar has millions of adoring fans around the world along with a massive social media following. 

“Selena Gomez was selected for our campaign because she personifies the Case-Mate brand,” said Shashi Reddy, Case-Mate’s Founder and CEO. “She’s a role model to young fashionistas everywhere, and she knows how to stay true to her own personal style.” 

The campaign is set to air beginning in September 2012.

Follow @CaseMate on Twitter and Like them on Facebook: www.facebook.com/CaseMate.

Sharon.com

A lifestyle publication by women, for women.

Comments:

Call us

We'd like to hear from you => Send us an Email

Contacts

Newsletter